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Hasselblad Unveils the Stellar II: A Luxury Item ‘Not Intended to Be Judged Against Other Cameras’

Minutes ago, Hasselblad officially unveiled the Stellar II, another Sony rebrand that will likely draw some ridicule from the photo community -- except that Hassy has changed their approach a bit with this camera.

Right in the first line of the press release, they're making one thing clear: this camera is "not intended to be judged against other cameras," but is, "rather, conceived and crafted exclusively for Aficionados, Collectors and Connoisseurs."