Nikon Updates Firmware of Entire Z Series Mirrorless Lineup
Nikon has announced firmware updates for its Z Series mirrorless cameras that bring increased AF performance, improved tracking, and more. The update will be released on April 26, 2021.
Nikon has announced firmware updates for its Z Series mirrorless cameras that bring increased AF performance, improved tracking, and more. The update will be released on April 26, 2021.
DPReview has published an interview with Nikon executives where the company is asked some very pointed questions about its strategy and future. In it, Nikon promises that a flagship Nikon Z camera, a mirrorless akin to the D6 DSLR, will come in 2021.
Nikon's worrisome financial situation has cascaded as a result of the deflated camera market caused by the fallout from COVID-19, and in an effort to recover from what is expected to be its worst financial year ever, Nikon plans to focus its efforts on mirrorless.
This past year has not been kind to any camera manufacturer, but Nikon is reportedly in "dire straits" as it had yet to financially recover from previous business decisions even before it was hit with the worst slump in camera sales in years thanks to the proliferation of COVID-19.
Nikon will cut more than 2,000 workers outside of Japan by March of 2022 as well as shift some of its production from its factory in the Miyagi province of Japan to Thailand. The changes come as the company grapples with the rise of smartphones and the effects of the coronavirus pandemic.
Wedding photographer Taylor Jackson has published his thoughts on the upcoming Nikon Z6 II camera in this 14.5-minute video. After photographing a wedding, Jackson claims that the Z6 II is the camera wedding photographers have been waiting for from Nikon.
Nikon may be planning to get serious about mirrorless cameras, and soon. Online 'chatter' about the camera is beginning to increase, and Nikon officially registered a new digital camera in Indonesia just yesterday.