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This Classic Polaroid SX 70 Ad is a Blast from Photography’s Past

If you're a fan of instant photography, Polaroid, or you just like the history of photography, you'll love this Polaroid SX-70 Land Camera ad that resurfaced online over the weekend. The 11-minute ad gives an in-depth look at every aspect of this iconic, folding instant film camera that is still beloved today.

The History and Magic of Instant Photography

In the digital age, there is a demand for instant gratification; however, is it possible that the perfect solution for the modern individual is an analog one? Instant film was a product introduced during the late 1940s and remains a popular option for instant physical prints to this day. Hold up your camera, press a button, and minutes later you have a fully processed physical image. And to think that it all started with a little girl’s simple question…