innovation

Rumor: Sony to Launch ‘Extraordinary’ E-Mount Camera with a Moving Sensor

No doubt there are both Sony fans and detractors reading this right now. But if there's one thing even the detractors can't say about Sony at the moment, it's that the company isn't innovating.

Sony's upcoming lens cameras (SmartShots?) are so out there CNET didn't even believe they were real, the rumored full-frame NEX camera has the mirrorless crowd abuzz, and now, it seems the company has yet another "extraordinary" invention on the way.

Sigma Drops Bombshell, Announces a 18-35mm f/1.8 Lens

Wow. The rumor of a new Sigma 18-35mm f/1.8 lens we shared earlier today has just been confirmed by Sigma. The company has just officially announced the lens, which is the world's first lens that offers a fixed f/1.8 aperture throughout its zoom range. That's a pretty big deal.

Rumor: Sony May Introduce Eye-Tracking Autofocus Next Year

Want to focus your camera simply by looking at a particular area of the viewfinder? If you're a Sony shooter, you might be enjoying that feature as early as next year. The company is reportedly working on building Eye Tracking autofocus into its cameras, with the initial version arriving in a flagship camera sometime in 2014.

Peak Design Unveils Leash, the Optimus Prime of Camera Straps

If you've ever had to take traditional camera straps on and off your camera, you probably know how annoying the task is. Peak Design, makers of the Capture camera clip system, wants to change the way people think about and use straps. The company has unveiled a new strap called the Leash, a versatile accessory that can take on different configurations and be used for multiple purposes.

Sony Compact Design Hides Lens Behind Foldable Grip

Sony has been gaining ground on Canon and Nikon lately by focusing on innovation, creating new technologies and entering the mirrorless market early while the two mega-corps have mostly been content with playing it safe with their popular products. Sony recently filed an interesting patent in Japan that shows some of this creative thinking at work. It's a design for a compact camera in which the panel that hides the lens on the front of the camera turns into a camera grip when the lens is exposed!