financialforecast

Crunching the Numbers: Four Insights We Can Glean from Camera Sales Data

With every passing year, the digital camera sales dataset offered by the Camera and Imaging Products Association (CIPA) grows more comprehensive. These records are made available to the public by this coalition of camera manufacturers which includes Nikon, Canon, Fujifilm, Sony, Sigma, Ricoh, Olympus, and dozens of other recognizable brands. Since 2002, they've been improving and increasing the scale of their database, which now separates digital cameras into fixed-lens, mirrorless and DSLR categories, and reports sales figures for different regions.

It sometimes seems that commentators are primarily interested in the CIPA data to prove just how far up a creek camera manufacturers are so far this decade. But these depressing pronouncements are just scratching the surface. Here's some other things the data shows: