fastfood

Challenge: Capturing a Professional Looking Fast Food Ad With a Take-Out Burger and an iPhone

It’s not news to most of us that the majority of food photography doesn't feature the actual food you'll receive in the establishment. Or if it does, it features a lot more besides.

So the question becomes: is it possible to make a take-away McDonald's quarter-pounder look like the piece of culinary perfection we see in advertisements using nothing more than an iPhone? We’re about to find out.

Pictures of Fast Food, Captured Using a Flatbed Scanner

"Fast Food" is a series of food photos by photographer Jon Feinstein. The images have a rather unusual look to them -- each food item is captured in front of a purely black backdrop, and is squashed on the surface as though it's being pressed against a pane of glass.

Well, actually they were: Feinstein created the images by scanning the foods with a flatbed scanner.