Adobe has announced a new business suite of tools called Adobe Express for Enterprise which is being bundled with its Creative Cloud for Enterprise subscription, effectively forcing businesses to at least consider moving away from Canva.
Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.
Canva, a super-simple creative software solution, has more than 100 million monthly active users, an explosion of growth that sees nearly four times as many users on the platform as rival Adobe has Creative Cloud subscribers.
Although Adobe's new Creative Cloud (CC) Express is designed to make the company's services more appealing to the average person and not just professionals, the premise of the platform mimics both Canva and Picsart. So how does it stand up?
Citing the growth of the creator economy and the rise of sales through social channels, Adobe has launched Creative Cloud Express, a new platform designed for fast turnaround and is aimed at those who have never used Adobe products before.