"The Lab" is a series of 6 creative experiments being conducted on photographers by Canon Australia. Early efforts were interesting: 6 photographers were asked to shoot portraits of the same subject while given different backstories, and then another 6 were asked to shoot photos of the same objects with no repeats.
But the experiments have started getting weirder and weirder. For its latest one, Canon invited 6 photographers to a studio shoot. Only after arriving did the participants find out that the studio was entirely empty, that there were no props, and that selfies were forbidden.