The American Society of Media Photographers (ASMP) has launched a new business, legal, education, and training platform for all creatives that covers almost every aspect of running a photography or visual content creation business.
The "Creator Exodus" is a phenomenon that has been accelerated by the COVID-19 era. With the requirement for non-essential businesses to operate from a remote-first capacity, the 2020 experience has encouraged creators at all levels to redefine their metrics for productivity and success.
If you’re a local business owner, you know that your number-one priority, day-in and day-out, is marketing your services and finding new customers. And in this digital age, the available options for marketing are surprisingly limited.
When photographers are just starting out in their careers, they tend to make the same set of mistakes that cost them work and, therefore, money. In this short 4.5-minute video, photographer Scott Choucino cites five mistakes that held his career back and urges you not to make them yourself.
When you’re very early in your photography career, getting an agent will seem like a mysterious process. Many photographers feel that signing with an agent will offer the key to their fortunes. When they do sign, some photographers will feel they have finally made it.
Portrait photographer Miguel Quiles recently created a much-requested video that touches on a little-understood subject within the world of photography: working directly with camera, lens, and accessory brands that want to sponsor you.
It's common knowledge that being an artist—and trying to turn art into a profitable career—is one of the most challenging pursuits a person could undertake. But for many artists, there is no other option than to make it work, one way or another.
Backlinks are a pillar of SEO. As photographers, we have a unique niche in to getting backlinks. Websites need images for their pages, we have images, and some of these websites might be using your images and mentioning your business, but not linking to your website. These are called unlinked mentions, and they are some of the simplest backlinks you can get.
On March 12, 2020, the American Society of Media Photographers (ASMP) held a webinar with General Counsel Thomas Maddrey entitled “Potential Business Ramifications of Coronavirus (COVID-19).” Maddrey covered a variety of topics, including cancellation clauses in photographer contracts.
A few weeks ago, I was in town when I heard a lady say to her friend, “That photo you posted of Sebastian was soooooo beautiful. While you’re on maternity leave, you should totally start doing photography as a business…”
Talented creator Daniel DeArco—who goes by "Industrial Content Director & Creative Consultant" these days—recently dived into a topic that isn't often covered for creative business owners, freelancers, or just creators in general: empathy. Specifically, how empathy can transform the work you do and help you connect with clients.
Landscape and travel photography marketing is one area that photographers often find particularly hard. But if you want your photography business to grow, you have to know how to market yourself and your work.
“It was constant hustle for me the first three years (in business) full time.” I read this quote from a photographer-turned-business coach. It was advice in a Facebook group. I’m not certain the question that elicited this reply, but it doesn’t really matter. The statement stands alone.
Photographer and CreativeLive founder Chase Jarvis dropped a serious truth bomb in this short clip from one of his classes. And the bomb is this: you will never turn a $500 client into a $5,000 client... the best thing you can do is move on and find a new, $5,000 client.
Disclaimer: This ain't a guide to Pokemon Go.
Photoshop advice and gear advice and motivational advice is easy to come by in the photography world. But no-frills, practical business advice? That's much more rare. And it's why we absolutely love this video by photographer, author, and educator Jeff Rojas.
I have to admit, when I first started my photography business I didn’t think it was going to be that difficult. I thought I’d get a camera, take some photos, put some stuff out on Facebook and people would start hiring me. They would give me money, I would give them photos—done deal! How tough could it be?