ASMP Academy is a New Hub of Business Resources for Photographers

The American Society of Media Photographers (ASMP) has launched a new business, legal, education, and training platform for all creatives that covers almost every aspect of running a photography or visual content creation business.

ASMP was founded in 1944 as a trade association for photographers and has since further expanded into providing support for other types of visual content creators. Currently, it has over 4,000 members across the United States and in 22 countries, with notable past members like Ansel Adams, Stanley Kubrick, Dorothea Lange, Richard Avedon, and others.

The organization has launched the ASMP Academy, which is a membership access-based platform that provides resources featuring original courses, curriculums, and videos that cover almost every aspect of forming, operating, growing, innovating, and protecting a photography or visual content creation business.

In a conversation with PetaPixel, ASMP’s General Counsel and Head of National Content and Education Thomas Maddrey explains that all of the content is created in-house and will be regularly refreshed for accuracy. When viewing the educational videos, members are able to see the date of the latest update.

Aside from in-depth courses, members can also access the document library which has more than 20 business and contract document templates and forms — all of which have received a recent update by the ASMP legal experts. Maddrey and the ASMP’s legal team also offer regular one-on-one drop-in clinics for members who need advice or guidance on particular legal or business questions.

“The ASMP Academy will soon be the first stop for photographers, videographers, social media, and online creators, and all creative professionals when they need the right answers to their most pressing questions,” says ASMP CEO James Edmund Datri. “There’s nothing else out there like it.”

ASMP and PetaPixel partnership

Accessible to both members and non-members is ASMP’s new “Week in Review” show in which Maddrey covers a handful of weekly story topics of importance that are recognized by the organization’s official news partner, PetaPixel. During each episode, Maddrey reviews what he considers most important information that has happened in the photo and creative industries that spans interviews, case studies, equipment announcements, legal matters, and more.

“We’re excited to partner with PetaPixel to bring to our members this weekly show hosted by Thomas Maddrey that will be a perfect way for busy photographers and students to keep up with the latest industry news and trends in one sitting,” Datri continues.

The membership — which comes in three tiers, from a limited access Student and Associate membership to unlimited Professional membership — also includes access to other shows, benefits, and resources that the Academy is looking to regularly add to the platform. To qualify for the Professional membership, ASMP requires photographers to demonstrate that they have been actively engaged in professional practice for at least three years.

All ASMP Academy membership starts at $45 a year for students and up to $335 a year for professionals. All tiers as well as a full list of benefits of membership can be viewed on the organization’s website.

Discussion