Some YouTube personalities aren't satisfied with Apple's imaging products and have reiterated their desire to see the company make a standalone camera with interchangeable -- or even fixed -- lenses. Here's why Apple won't do it.
Apple is used to making history for its many achievements, but it has earned the unfortunate notoriety of becoming the first company charged under the European Union's new Digital Markets Act (DMA), designed to encourage competition and provide consumers with more choices.
The updates to Final Cut Pro for iPad and Mac that were announced earlier this year as well as the video capture app Final Cut Camera are available today.
The iPad is quickly becoming a more viable tool for creators to use as their main workflow solution. The recent introduction of Final Cut Pro for iPad has been a big part of the improvement to making the iPad more useful for my own work. Now, Apple released a new version, along with Final Cut Camera for iPhone, which brings some thoughtful enhancements to the table.
It's clear the iPad has a bit of an identity crisis. Some users, especially some high-level creators, just don't get what it's for. But instead of lamenting how the iPad falls short of a traditional laptop, it's better to look at things another way.
Following Apple's WWDC keynote, Apple executives Craig Federighi and John Giannandrea spoke with tech YouTuber iJustine about the company's AI future and hinted at a possible Google Gemini collaboration.
While Apple's Vision Pro spatial computing headset is extremely impressive from a technological perspective and has some incredible tricks up its sleeve, it's a tough sell given its eye-watering $3,499 starting price and relative lack of content. Apple's WWDC keynote demonstrated that the company is working hard to tackle the second hurdle.
As seen with competing artificial intelligence platforms and features, Apple Intelligence will utilize some computational power in the cloud. However, perhaps more than any of the competition, Apple prioritizes on-device processing enabled by the company's robust and efficient silicon. This means more privacy and security, but also that some not-that-old devices will be left behind as Apple steps into the AI age.
At Monday's WWDC keynote, Apple unveiled new artificial intelligence (or as the company is referring to it, Apple Intelligence) updates, making good on the company's earlier hints.
Four years after Apple first launched widgets for iOS 14, the feature gets new customization upgrades and sees its effects felt throughout the operating system.
Apple's 35th annual Worldwide Developers Conference (WWDC) keynote address, considered by industry analysts to be one of the most important ever, has focused heavily on artificial intelligence (AI).
Today at WWDC, Apple announced Vision OS 2 for the Vision Pro headset which brings an update to Photos, updates to gesture controls, and a push for more immersive video content. Surprisingly, it also included a look at a new dual-lens Canon optic for APS-C cameras.
Marques Brownlee was given an inside look at how Apple torture tests its iPhones and other products in its labs, ranging from IP testing, shaking, and dropping.
In the days and weeks after the launch of the new iPad Pro from Apple, I noticed quite a bit of discourse responding to critical reception of the tablet that boils down to this: If iPadOS is so bad, why are so many creators using nothing else?
When someone deletes images from their iPhone, they expect the photos to be truly gone. However, an unusual bug appeared in iOS 17.5, which has since been replaced with an urgent iOS 17.5.1 update that brought photos back from the dead.
As Microsoft showed off its new Arm-based Surface Laptop Monday, just as much attention was paid to how it compares against its competition, namely, Apple's popular MacBook Air.
Despite the ubiquity of the iPhone camera sound, with trillions of photos shot on iPhone every year, many people don't know the fascinating analog origins of the camera app's digital shutter sound.
PetaPixel editor-in-chief Jaron Schneider got his hands on the new M4-powered iPad Pro already, and is actively putting it through its paces for a comprehensive review. My iPad Pro arrived last night, and I opted for Apple's "Nano-texture" glass option. So far, it is much better than I expected.
Apple users are reporting that old photos -- including NSFW ones -- are reappearing on their devices after updating to the latest iOS 17.5.
Apple's iPad Pro (2024) is a marvel of modern technology. Sleek, bright, and thin, it feels like technology we were promised when I was a kid. But for as many times as I stood mouth agape at it, I felt pulled back -- and that's not necessarily entirely on Apple to fix.
Apple is apologizing after a new iPad Pro commercial sparked controversy for showing a wide range of creative tools, including a camera and lenses, getting crushed to bits by an industrial hydraulic press.
30 years ago, Apple launched the QuickTake 100 that was, until yesterday, its last "real" camera. But with the announcement of the Final Cut Camera app yesterday, Apple is once again a full-fledged camera company.
While today's Apple event centered on the iPad lineup and redesigned iPad Pro, the tech company also offered some extra surprises, one being the announcement of an update for Final Cut Pro on Mac, an upgraded Final Cut Pro for iPad app, and a new Final Cut Camera app for iPhone and iPad devices.
Apple skipped M3 on the new iPad Pro and went straight to M4, debuting an M-series chip on a tablet for the first time and giving it a significant spec bump.
After much anticipation and rumors, Apple has finally unveiled its redesigned iPad Pro tablets. These tablets feature the largest OLED display Apple has ever used, the company's newest silicon chips, and a sleek new form factor. There's a lot to like here for photographers and videographers on the go.
Apple announced an overhaul to the iPad Air, giving it the powerful M2 chip and a new larger size option.
Following a 404 Media investigation into apps that advertised that they could generate non-consensual nude images, Apple has begun removing AI image-generation apps from its App Store.
Apple announced its "Let Loose" event coming Tuesday, May 7, with little info accompanying the news. However, iPads and creative production are expected to be a main focus.
Despite the leaps in smartphone camera tech, many remain nostalgic for the analog days. Enter Mood.Camera, the latest app meant to fuse film with phones.
Thanks to improvements in sensor design, iPhone and Android smartphones are gaining traction with enthusiast and professional creators. However, one area that has lagged behind developments in imaging sensors is image stabilization. In a significant development, a recent patent granted to Apple hints at a potential game-changer in this field.