Pelican Partners with Chris Burkard for Its First Major TV Campaign

Pelican has partnered with Chris Burkard to create the brand’s first major TV campaign called “The Detour.”

Shot on location at Great Sand Dunes National Park, The Detour captures what happens when travel plans fall apart. The film follows Burkard through an unexpected backcountry saga as he navigates truck breakdowns, sandstorms, horseback rides across dunes, and ultralight aircraft flights – all with Pelican’s Aegis Series positioned as the ultimate companion when travel plans go awry.