WhiteWall’s New Changeable Frame Is a Flexible Way to Show Your Photos

Sep 06, 2024

Two framed photographs side by side. The left frame features an abstract photo of a person standing against a vivid backdrop of large red petals. The right frame displays a serene beach scene with tall palm trees and a light blue bicycle on sandy ground.

German photo lab WhiteWall, which recently announced new Coffee Table Photography Books, has added another new product to its lineup: the Changeable Magnetic Frame.

Nothing beats a high-quality photographic print; a good frame is a big part of the overall display. However, sometimes people change their minds about what looks best with their home décor or swap out photos depending on the time of year or occasion.

“The [Changeable Magnetic Frame] sets new standards in the simple and flexible presentation of pictures and opens a completely new world of removable frames,” WhiteWall promises. “The system is rounded off by simple frame configuration and a custom-fit reorder function for new Fine Art Prints and photo prints using a personalized code, making ordering easier than ever.”

A beige wall adorned with three framed pictures: the top shows a distant view of palm trees in a foggy setting, the left middle shows a lifeguard tower on a beach, the right middle shows a tall palm tree by the sea. A green plant is partially visible at the bottom right.

Framed photograph of a bicycle with a blue frame and red front wheel, leaning against a palm tree on a sunny beach. The background features more palm trees and the ocean in the distance.

A gallery wall features six framed beach-themed photographs. Images include a lifeguard chair, palm trees in fog, a colorful beach towel, and a bike near palm trees. The frames vary in size and orientation, all displayed on a light grey wall above a minimal shelf.

The frame system uses a “clever magnetic locking system” to allow customers to quickly change the frame or the framed image without any tools. When displaying WhiteWall Fine Art Print products, images are guaranteed to fit perfectly without slipping or manual fixing.

The Changeable Magnetic Frame is made of aluminum and comes in three colors: silver, black, and white. Alongside the frames, WhiteWall offers a passe-partout, a matte, that is made of acid-free, light-resistant, gallery-quality museum cardboard or a linen surface. The bevel-cut passe-partout comes in 10 colors, three of which have a linen structure. Each has a white or black core, which shows through at the cut edge, with the color options depending on the passe-partout selection.

A person wearing white gloves is placing a photograph of a lifeguard stand at a beach into a black picture frame. Another framed photograph of a beach scene with palm trees and a bicycle is visible in the background on the white surface.

A person wearing white gloves and a dark blue jacket is carefully handling a framed photograph of a beach scene with palm trees and a bicycle. The person is positioning the frame on a white surface.

A gloved hand carefully holds a framed photograph of tall palm trees against a blue sky. The black frame has a white mat border. The photo appears glossy and reflective under the light.

Photographers have a dozen fine art papers and five photo papers to choose from for their photographic prints, including options from Hahnemühle, Canson, Epson, Fujifilm, and Ilford, all significant players in the photo printing space.

Rounding out the options are four different glass options. There’s glossy float gloss, matte float glass, glossy acrylic glass, and anti-reflective museum glass (made by Groglass).

A gloved hand carefully handling a large print of a photograph showing a lifeguard chair and a lifebuoy on a beach. The print is partially rolled or unbent over a white surface. The person appears to be inspecting or preparing the print for framing or packaging.

An exploded view of a framed picture showcasing its layers. The frame is silver and rectangular. The layers include glass, a mat with a central opening, a photograph of palm trees and a beach, and a solid backing. Each layer is separated and floating above one another.

The available display format sizes, as measured by the size of the frame, start at 21 x 21 centimeters (8.3 x 8.3 inches) and range up to 140 x 120 centimeters (55.1 x 47.2 inches).

Prices start at $99.95, and when ordering, customers receive a unique code that allows them to easily order additional prints that fit the precise frame they bought without any fuss. Complete purchasing details and the print creation tool are available on WhiteWall’s website.

Image credits: WhiteWall

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