Bumble Don’t Want Users Being “Catfished” By AI-Generated Images

The image shows three smartphone screens displaying Bumble's reporting feature for AI-generated fake profiles. Text on the left reads, "Reporting AI-generated fake profiles just got easier." The Bumble logo is at the bottom left corner against a yellow background.

Bumble has introduced a new feature that allows users to report when someone is using AI-generated images or video.

It comes after a survey of Bumble users found that 71 percent of them want to see limits on the use of AI-generated content on dating apps.

Engadget reports that the vast majority of Bumble users consider AI images of people in places that they have never been to or engaged in activities they have never done as a form of catfishing.

“An essential part of creating a space to build meaningful connections is removing any element that is misleading or dangerous,” says Bumble Vice President of Product at Bumble Risa Stein.

“We are committed to continually improving our technology to ensure that Bumble is a safe and trusted dating environment. By introducing this new reporting option, we can better understand how bad actors and fake profiles are using AI disingenuously so our community feels confident in making connections.”

How Do You Report an AI Image on Bumble?

If a user wants to report an AI image or AI video on Bumble, they will need to choose “Fake profile” and then find the option “Using AI-generated photos or videos”.

The AI reporting button is alongside other options that include underage users, inappropriate content, scams, the use of someone else’s photos, and more.

Since February, Bumble has been running an AI combatting tool called Deception Detector which combines AI with human moderation to find and remove fake profiles made for the purposes of spamming and scamming.

Bumble isn’t the first dating app to fight the scourge of AI images, Tinder added video selfie verification after AI technology made it difficult to determine what photos are real and what is not.

It comes after criminals are employing AI tools in romance scams. One woman was robbed of $50,000 by a deepfake Elon Musk who sent her AI-generated photos and told her he loved her over a deepfake video call.

A charity in the U.K. put out a warning after one woman lost $430,000 in an AI scam after she was tricked into believing she was in a legitimate two-year relationship.