Samsung Gauss is a Generative AI That Will Live in its Next Smartphone

Samsung Smartphone

Developed by its research division, Samsung Gauss is a ChatGPT rival that will also be able to generate images and will be at the core of several on-device technologies that will surely debut in the company’s next smartphone.

Samsung explains that Gauss is named after mathematician Carl Friedrich Gauss who established normal distribution theory which is the backbone of machine learning and AI. The company adds that in selecting this name, it reflects Samsung’s vision for its AI models which is “to draw from all the phenomena and knowledge in the world in order to harness the power of AI to improve the lives of consumers everywhere.”

Gauss is a generative language model, coding assistant, and image generator that is designed to do a host of on-device tasks and is all but assured to be integrated into Samsung’s upcoming hardware, including what will likely be called the Galaxy S24, The Korea Times reports.

“Samsung Gauss is currently used on employee productivity but will be expanded to a variety of Samsung product applications to provide new user experience in the near future,” Samsung says.

Samsung Gauss Language is most akin to ChatGPT and as a generative language model, is positioned as “enhancing” work efficiency and assisting in the composition of emails, summation of documents, and the translation of content.

Gauss Code is, simply, a coding assistant. Samsung says that it is optimized for in-house software development and will allow developers to code more easily and quickly. The company adds that it also supports functions such as code description and test case generation through an interactive interface.

Finally, Samsung Gauss Image is an image generation model that the company says “easily” generates and edits creative images.

As Engadget notes, there wasn’t necessarily a reason to build an AI from scratch, but it’s pretty par for the course when it comes to Samsung products. Outside of Android, Samsung tends to build its own solutions even if they’re not popular or if other options are already available. For example, it continues to use the Tizen system for its televisions, it built its own personal assistant in the oft-maligned Bixby, and it even built a Chromium-based internet browser.

However, building its own AI that can work on its devices will further differentiate its smartphones from other Android-based systems and, if it works well, could be another selling point.

Image credits: Header photo by Ted Kritsonis for PetaPixel