An artificially intelligent (AI) deep fake video of podcaster Joe Rogan reportedly fooled TikTok viewers into buying a product he had never discussed.
The deep fake video features an eerily realistic AI version of Rogan promoting supplements on his podcast The Joe Rogan Experience.
My first time seeing a deep fake ad in the wild on TikTok… 😳
How tf is this legal? pic.twitter.com/tM8Z2ke3GD
— Jimmy Farley (@JimmyFarley00) February 12, 2023
According to Dexerto, the fake ad had been circulating on TikTok.
The viral clip was then reshared on Twitter this weekend leaving many social media users concerned about the future implications of deep fake technology.
The internet scam sees Rogan discussing libido supplements for men with guest Professor Andrew D. Huberman on his podcast. He then encourages his podcast listeners to purchase a particular brand named “Alpha Grind.”
A deep fake version of Rogan promotes Alpha Grind’s benefits and guides his listeners on how to buy the supplements on Amazon.
He says: “If you go to Amazon and type in Libido Booster for Men, you’re going to find it right at the top. Because guys are figuring out that it literally is increasing size and making a difference down there.”
Twitter user Jimmy Farley shared the shocking video on Sunday alongside the caption: “My first time seeing a deep fake ad in the wild on TikTok. How tf [sic] is this legal?”
The clip amassed 3.2 million views with social media users describing the video as “scarily real” and deep fake technology as a source of “great concern” for the future.
When Twitter users began questioning whether the video may be real, Rogan’s real-life podcast guest Huberman joined the discussion on social media to clarify that the video was a deep fake.
They created a false conversation. We never had. We were talking about something very different.
— Andrew D. Huberman, Ph.D. (@hubermanlab) February 12, 2023
“They created a false conversation we never had. We were talking about something very different,” Huberman writes.
PetaPixel previously reported on how cyberscammers created deepfake videos of Elon Musk on YouTube for the purposes of defrauding unsuspecting victims.
The internet criminals hijacked YouTube accounts and uploaded deep fake videos of Musk promoting bogus cryptocurrency giveaways. Musk said he was aware of the scam and criticized YouTube for failing to tackle the problem.