If you’re trying to establish your name as a professional photographer, building the right website and choosing a proper domain name for your business is essential to your success.
Full disclosure: This article was sponsored by Identity Digital.
Building your brand as a photographer can be an overwhelming task. The identity you land on will set the tone for your clients and their expectations of you and your work. Effectively the brand will build the set of expectations, stories, memories, and relationships that account for a customer’s decision to choose you over someone else. This is why your work deserves a .photography domain.
The idea of making your photography business a brand might seem offputting since most people associate “brand” with large corporations like Amazon, Apple, or Microsoft. This is an incorrect line of thinking since it is incredibly important for creatives to have a name that stands out to potential photography clients, and a custom .photography domain can help them do just that since it tells your visitors exactly what you do.
Reasons To Use a .Photography Domain
Brings clarity to your website and makes it more relevant to potential customers
Whether you are a beginner or a seasoned professional, once you decide to set yourself apart from the pack, the right domain name can help bring clients to your business.
Wedding Photographer Dani Brown says “When my photography business became a full-time career I knew I needed a better domain name. I’d heard of descriptive domains at a seminar and purchased daniellebrown.photography on GoDaddy. My .photography domain helps me build my business brand and improves my SEO.”
Portrait and Fine Art photographer Ken Sandberg says “The .photography domain matched my company name and gave me a shorter URL, so it was an easy choice for me. Not to mention, my email address firstname.lastname@example.org looks much more professional than email@example.com.”
Tells the world what you do and reaffirms your commitment to the craft
The .photography domain eliminates any ambiguity as to what you do and what services you offer. It provides instant recognition of your brand, services, and skillsets offered. Sending someone a link to www.stevesweatpants.com may leave people with questions as to who they are and what they do, but sending them to www.stevesweatpants.photography sends a pretty clear message.
Norway-based photographer Paul Edmundson says “Recently I rebranded my website using Squarespace and their amazing domain search tool suggested fjord.photography. We love it because it’s a visual mark that immediately says what we do and where we do it. We believe people searching for our services are more likely to click, and we prominently place it in our online ads.”
South Africa-based photographer Natalie Field says “When I discovered I could have nataliefield.photography I just knew I had to have it for our rebranded website. People always comment on how apt it is to have a domain that specifies my services. My social media channels use the same format, so I have a consistent brand for my entire online presence. I think it has assisted with SEO. At the very least, when people see the domain name there is no ambiguity on what they will find when they click on the link.”
A .photography domain is easy to remember and harder to forget
Even though the .photography domains have been around for several years, custom “targetted” websites are still rather new to many people. Sending someone to this domain will make a lasting impression of who you are and what your business is.
Netherlands-based portrait photographer Hugo Onink says “I started my photography business as a student and wanted to make sure my website and domain name appeared professional. Lifeshots.photography was part of that strategy. I quickly learned that using a .photography was new to most people, so it became a conversation starter which made my domain name easy to remember. And it matches my instagram handle so that helps my online brand.”
South Carolina-based wedding photographer Sol Basconcillo says “Honestly, I found sol.photography randomly and it’s one of the best things that has happened for my business. It’s clear and concise. I often have quick conversations with people and share my URL. When I say sol.photography people usually say “Wow, that’s it?! It’s so easy to remember.” I’m really glad I chose it.”
Take The Next Step
By building your website on a .photography domain you will join the ranks of many other working professionals who have made their brand and business clear including some of the world’s best photographers like Sean Tucker (UK), Masters of Photography (including Steve McCurry and Albert Watson), and Steven John Irby (SteveSweatPants). Not only will the .photography domain state your purpose of being for potential clients, but it is also an SEO-Optimized domain that can be found fast by anyone seeking a professional photographer.
Using a .photography domain will allow you to leverage both sides of the “dot” for search engines, giving you a leg up on the competition. Learn more at buildyour.photography
Full disclosure: This article was sponsored by Identity Digital. .Photography is part of the Identity Digital portfolio of domain extensions.
Image credits: Header illustration photo from 123RF