Picsello is a new e-commerce and customer relationship manager that aims to help photographers keep track of clients, billing, image hosting, and other business details that bog down the original reason most get into the profession: taking pictures.
The company positions itself as a way to help photographers to transform their photography into a profitable and successful business. It promises an easy-to-use and intuitive platform with business tools, data, and coaching to help photographers become more savvy and confident in managing the unique and creative business challenges they face.
As with most innovations, Picsello started with the notion that there “has to be a better way.” The company was created by veteran photographer Jane Goodrich, who saw that many photographers become inundated by the minutiae of business practice, leaving the joy of creating the art of photography behind.
Goodrich wrote an opinion on PetaPixel late last year that argued that photographers are being taken advantage of more than ever before and in pursuit of creating a solution rather than just complaining about the problem, she created Picsello.
“After working in the photography business for over a decade I’ve seen how increasingly difficult it is to have a successful business,” she says. “I was determined to create a platform that would simplify photographers’ lives as well as help them run a successful, long-term business. Picsello exists to make that happen.”
Picsello provides tools for booking, billing, marketing, client sharing, client galleries, an online store, and actionable advice and coaching sessions to make the learning curve of running a profitable photography business less of a chore. Through the platform, photographers decide what to charge, and manage invoicing, marketing, selling, and upselling of their work.
After three years of research, Picsello has developed a calculator which gives the photographer a clear idea of how to monetize their business. The Picsello Smart Profit Calculator combines individual information with profit guidance that calculates sustainable prices to meet any budget.
The company also offers pre-written correspondence and boilerplate contracts which can help those first starting out to market, develop and manage clients with the professionalism of a seasoned veteran. The platform is also built around the on-the-go nature of the photography business, enabling a photographer to stay in touch with clients from anywhere in the world.
Picsello also provides hosting for an online gallery with no limits which enables the photographer to have a window to the world for selling and upselling their portfolios, all through a pressure-free interface that the company says will bring customers back again and again. The platform even has a studio manager to book sessions, handle billing, and has what it describes as intuitive posting tools to help navigate the minefield of social media marketing.
The software is available for mobile and desktop and costs $20 per month. There is no fee sharing for anything sold through an online store and Picsello says 100% of all profits go to the photographer.