Shutterstock Acquires Splash Celebrity News Agency

Matt Growcoot

Shutterstock and Splash

Shutterstock has today announced the acquisition of Splash News, with 27 million videos and images being added to the photo library’s archive.

Splash News is an entertainment news agency known for its network of paparazzi photographers and was once the largest celebrity photo agency in the world. The company started back in 1990 and was sold to Corbis in 2011 by founders Kevin Smith and Gary Morgan, but Splash has since had a series of different owners. Smith and Morgan went on to form the Mega Agency in 2016.

Splash News has a network of over 4,000 photographers globally and delivers image and video content to media brands such as E! News, Daily Mail, News UK, TMZ, Reach, People, Dow Jones, and many others. The pap agency has offices in London, New York, Los Angeles, and Miami.

Earlier this month Shutterstock announced it had acquired Pond5, the world’s largest video-centric stock agency for $210 million. The publicly-traded company is adding enormous amounts of diverse content to its library.

“Splash has been revered for decades as the best in the business for premium celebrity and entertainment content, and with this acquisition, Shutterstock will own the entertainment category,” says Jamie Elden, Chief Revenue Officer at Shutterstock.

“The addition of Splash to The Newsroom will provide our global customers with an unrivaled experience through our unique concierge service, our comprehensive coverage of events, and one of the largest archive collections in the world.”

“Splash is an established and respected brand that has showcased some of the most significant pop culture moments, and we’re thrilled to welcome them to the Shutterstock family,” adds Candice Murray, Vice President of Editorial at Shutterstock.

The terms and finances of the transaction have not been disclosed, but Shutterstock founder Jon Oringer wrote on Twitter that the deal meant Shutterstock’s library has swelled to over 60 million video and image assets.

“We are the only company in our space that wakes up every single day thinking about content, technology and products that will improve the way our customers work,” he adds.

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