Adobe Unveils Photoshop Camera: The Magic of Photoshop in a Camera App

Adobe today announced a new mobile app called Photoshop Camera, which “brings Photoshop magic directly to the point of capture.” It’s an AI-powered camera that helps people shoot and share imaginative, high-quality photos.

The Adobe Photoshop Camera icon/logo.

Powered by Adobe Sensei artificial intelligence, Photoshop Camera both enhances photo quality as well as puts a library of lenses and effects at your fingertips.

When shooting a photo with Photoshop Camera, the app instantly recognizes the subject of your photo and gives you recommendations. It will automatically apply features at the moment of capture based on what you’re shooting (e.g. portraits, landscapes, food, selfies) while retaining an original version of your photo as well.

The app also works to automatically improve the technical aspects of your photos — things like dynamic range, tonality, scene-type, and faces.

There will be a curated collection of lenses created by a community of well-known artists and influencers. American singer-songwriter Billie Eilish is one of the initial contributors, working with Adobe to create a limited-edition line of lenses inspired by her songs and music videos.

Photos created with Photoshop Camera can be easily shared to social media directly inside the app.

“Photoshop Camera is a major moment for us to broaden Adobe Creative Cloud as a creativity platform for all,” Adobe CTO Abhay Parasnis writes. “We are committed to investing in accessible tools like Photoshop Camera built for the next generation of consumers and creatives.

“Innovation and pushing the limits of creative expression have always been core to Adobe‚Äôs DNA. We are a company that sits at the intersection of deep science and the art of storytelling, and Photoshop Camera is a great example of our work to democratize creativity.”

Here’s a short 1-minute Adobe video introducing Photoshop Camera:

Adobe Photoshop Camera is available now as a preview for iOS and Android, and the general availability launch is scheduled for sometime in 2020.