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Instagram Redesigns Profiles to Focus Less on Follower Count


Instagram is rolling out a redesign to its profile view. The goal is to make it “easier and cleaner to use,” but the new look will also deemphasize follower counts.

“Your profile is where you share who you are on Instagram, so starting today we’re testing ways you can better express yourself and more easily connect with the people you care about on your profile,” Instagram writes.

While the photo and video grids won’t be changing, the information and features found at the top of profiles are being rearranged, including “changes to icons, buttons and the way you navigate between tabs.”

Instagram is also removing users’ post counts that were previously found alongside follower counts. And instead of follower counts being found in prominent screen real estate at the very top, they’re being moved into a single line below the username, profile pic, and bio.

What the Instagram profile view currently looks like.
An example of what the new view being rolled out may look like.

The redesign will be tested in various combinations among Instagram users in the coming weeks as the fresh look is being rolled out, and the company says it will continue to experiment and update things based on user feedback.

These latest changes are coming just days after Instagram announced the deployment of a new AI system that will automatically hunt down and delete fake followers, likes, and comments throughout the photo-sharing social network.