How the Leica Logo Has Changed Over the Past 100 Years

Here’s a helpful graphic that shows how Leica Camera’s famous red circle logo has changed and evolved over the past century, from its creation around 1913 up to the modern day.

This graphic appeared in a 2011 advertisement by Leica, which carried the statement: “When you keep being different from everything, changing makes no sense.”

By comparison, companies like Canon and Kodak have seen their logos become completely different from what they were when the companies were founded.

(via iA Inc.‏ via swissmiss)