Here’s an 8-minute video by Adorama about the Beijing-born photographer Zhang Jingna. In the interview, we get a glimpse into the life and career of a fashion, beauty, and fine art photographer who puts a unique spin into her work.
Drawing inspiration from her love of art, Jingna creates fashion photos that stand out from the rest.
She’s now based in New York, USA, and it’s not unusual to see her images on the cover of magazines like ELLE.
But it is her more bespoke fashion and beauty photos that are turning heads.
Jingna warns that the industry is changing again, just like how it did when film moved to digital. Now we’re in a social media age, and it’s “forcing” photographers to be more creative.
“If you can’t keep up, like with any industry, you’re going to become obsolete,” she warns.
You can see more of Jingna’s work on her website.