The issue of businesses asking photographers to work for free has been a hot issue in recent years, and now we have some citable statistics that shed more light on it. According to a new study in the UK, 87% of photographers were asked to work for free in 2016, and 16% said yes.
The study “reveals an alarming trend for corporate ‘entitlement’ when it comes to how freelance professionals are treated,” Approve.io tells PetaPixel.
Of all freelancers across all industries (e.g. photography, writing, design), 70% of people were asked to work for free, and 10% said yes. So it seems that photographers have a higher rate of being asked for free services (and agreeing to those requests) compared to other types of creatives.
“Photographers, copywriters and graphic designers were the most likely freelance professionals to be asked to work without pay,” Approve.io concludes.
Age seems to play a big role: freelancers under 25 years of age were twice as likely to be asked to work for free compared to those older than 25.
Gender also appears to be a factor in the issue of free work requests, as women were more likely asked to work for free than men: the survey found that 55% of those asked to work for free were women. Women were also more likely to agree: 59% of those that did free work were female.
So why do freelancers work for free? It turns out respondents overwhelmingly (80%) said it was for experience rather than exposure, believing that doing the work would help further their careers.
“I think this is a serious problem,” says University of Manchester business school professor Sir Cary Cooper CBE. “It’s natural for freelancers to look to build relationships with potential clients, and working on-spec is tempting when the client dangles the carrot of future commissions.”
“But it rarely works out the way the freelancer expects and it can lead to a broad lowering of demand for experienced, but comparatively expensive, professionals.”