Parachut is a new startup that wants to do for camera gear what Netflix did for movies. It gives photographers unlimited gear for $149 per month.
While camera gear rental is currently dominated by a few big players (e.g. LensRentals, BorrowLenses) and some upstart peer-to-peer services (e.g. CameraLends, ShareGrid), Parachut is trying to take the concept in a different direction — the subscription model.
After paying the monthly fee of $149/month ($99 for the first month), you’ll provide Parachut with a list of what you’d like in the area of cameras, lenses, drones, accessories, and more.
Once your needs and the available inventory is evaluated, Parachut will send you gear to use for your project — which may or may not be the exact items you’re requesting. You can keep the gear for as long as you’d like, and when you’re done with it you can send it back with pre-paid labels. Shipping is free both ways.
If you’d like to own the gear you’re sent, Parachut will sell it to you at a discounted price.
Parachut hasn’t publicly launched yet, but the grand opening is coming up. If you’re interested in trying out this new gear rental model for yourself, you can reserve a spot on the Parachut website.