For its holiday campaign this year, the Yorkdale shopping mall in Toronto, Canada, created Fashion Santa. Instead of wearing his traditional red hat, coat, trousers, and boots, Santa posed for a photo shoot wearing festive outfits representing the latest trends in male fashion.
Like the Hipster Santa found in Portland, Oregon, Fashion Santa can be visited by kids this holiday season inside the shopping center.
And it’s all for a good cause, too: for every selfie with Santa posted to social media with the hashtag #YorkdaleFashionSanta, Yorkdale will donate $1 (and up to $10,000 total) to the Sick Kicks Foundation.
People have already begun sharing their snaps on Instagram:
Yorkdale has also published a detailed breakdown of each of Santa’s looks found in these portraits.
Image credits: Photographs by Yorkdale and used with permission