If you’re Maroon 5 or the like, you get to commission photo shoots for your album covers and boost Terry Richardson’s bankroll.
Smaller-scale musicians need to DIY it, however, and now music-sharing service SoundCloud has made it easy by partnering with Instagram.
SoundCloud noted a natural affinity between the two services in that album/CD covers are square, which also happens to Instagram’s required presentation format.
“We’re the largest audio platform and they’re the largest photo platform. It’s cool to tie them together,” SoundCloud CEO Alex Ljung told TechCrunch.
Ljung also suggested the partnership could work both ways, envisioning a system that would allow Instagram users to append SoundCloud tunes as soundtracks for video clips they share.
Image credits: SoundCloud