Minneapolis-based art director David Schwen has been generating a lot of buzz lately for his photo project “Pantone Pairings.” Shared through his Instagram feed (@dschwen), the photos are recreations of Pantone color swatch pairings done with complementary foods of the same colors.
Here’s what Schwen says regarding how the project was started:
As a designer, you’re constantly picking color chips and pairing them up with one another. A while back I had an idea of making Pantone chips out of real household objects—sponges, cardboard, and the like. But while I was finishing up a poster design, I had taped two Pantone chips together to see how they looked next to one another. Instantly I thought of how people pair food together, and that was that. Pantone pairings.
You can follow along with this project on Instagram through the hashtag #pantonepairings. Prints will also soon be available through the project’s website.
Image credits: Photographs by David Schwen