Over the past three years, Foodspotting has made a name for itself by using user-generated pictures to help you find the tastiest dish in the vicinity. And even though we’ve seen an anti-photo movement in upscale restaurants recently, the app clearly still has a lot to offer. We say clearly because reservation company OpenTable just agreed to buy the company for $10M in cash.
In case you’ve never heard of Foodspotting, here’s a short video introduction:
The two companies originally joined forces last year to make the OpenTable app more picturesque, but they found the partnership so rewarding that OpenTable has decided to take the leap and merge the two teams in earnest.
Foodspotting will remain its own app, with OpenTable reservation capabilities built right in, but according to OpenTable CEO Matt Roberts “the deeper integration will happen in the other direction.” Foodspotting’s images will now be used to fully illustrate restaurant menus on OpenTable’s app.
It’s essentially an extension of what they were already doing, but with 15,000 OpenTable restaurants on Foodspotting, you can always add more pictures… a sentiment we obviously agree with.