The Red Hallway Trick: Using a Colored Gel to Spice Up Your Background

Here’s a short and sweet video in which photographer/entrepreneur Gary Fong shares his “red hallway” trick for turning a drab background into something colorful. The basic idea is to trick your camera into thinking the world is a certain color by doing custom white balancing with a colored gel in front of the lens. Once you have the WB set, use the gel over your flash to color balance your subject while the background is transformed.