A while back we suggested that for a photo project (perhaps on a rainy day) you can collect things of a certain color in your house, arrange them neatly, and then take a picture. An even easier place to do this might be your local supermarket. Designer Marco Ugolini and photographer Pedro Motta teamed up for a project titled Per Color that features baskets of color shot in a Brazilian supermarket.
I see the supermarket space as a space of manipulation. The attempt, in this action, is to subvert this structure of power. The pictures have been taken in collaboration with Photographer Pedro Motta, in a supermarket in the same neighbourhood of the art center. None of the products have been bought after the shooting. [#]
You can visit the project page over on Ugolini’s website.
Image credits: Photographs by Marco Ugolini/Pedro Motta and used with permission