We may soon see an unexpected player enter the mirrorless camera market: CNET Asia is reporting that GE will be introducing a mirrorless camera by the end of this year:
[…] GE is looking to introduce its first Micro Four Thirds-like camera before the end of 2011. While no other details were revealed, it is clear that the company is hoping to be treated more seriously as a camera-maker. And with GE’s strategy focused on producing affordable cameras, it will be interesting to see how it will change the ILC industry. For consumers, this may also mean that ILCs will finally hit mainstream prices.
General Electric-branded cameras first hit the market in March 2007, and are also known by the brand name “General Imaging”. Who knows… maybe in the future they’ll be one of the dominant players in the camera market.