Photosimile: An Office Machine for Product Photography

photosimile

At CES 2010 next year, photography automation company Ortery will unveil the Photosimile 5000, a device that they claim is the “next generation imaging device for the office.” Essentially it’s like a copier, except for stock/product photography. You can simply walk up to the machine, place what you’d like to photograph inside, adjust a few settings on the parameter, and walk away with a professional looking product photograph. The computer-operated system automatically adjusts lighting to remove shadows, and takes care of handling white balance.

This isn’t exactly news for photographers, but it’s interesting to see the landscape of what’s out there and what’s to come.

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