Update: Looks like the video was taken down due to a copyright claim. You can watch it here.
This is more related to filmmaking than photography, but it’s so creative that I just had to share: Gatorade recently released this 5 minute commercial featuring professional skateboarder Chaz Ortiz. What’s mind-blowing is that it captures the passing of a school day in one take. Any mistakes (e.g. Ortiz failing to land a trick) would have ruined the entire shot. You can find a behind-the-scenes video showing how it was made here.
This music video may not have the suave nature of the single-take Old Spice commercials, but then again, neither do the unlucky men who fall victim to their runaway love interest. Plus, musician Tim Halperin had this video made for his song, “She Runs,” with a budget of a mere $500. The video was shot with a Canon 5D Mark II.
We took 3 days to build and 1 day to shoot. Most of the wood for the rolling stages was donated/lent as well as the set items. Most of the money went towards casters so that the stages would roll properly when we started putting set decoration and actors on top of them. We had an average of 10 people on the build days and a total of about 40 people (including actors) on the actual shoot day. This still didn’t seem like enough. Everyone pulled double duty. We had actors holding set pieces, running to do their scene, then running to hold more set pieces. Brooke Peoples (our leading lady) had 3 wardrobe changes and 4 scenes. She also had to make most of these changes within seconds so she could be in her back to back scenes. Tim had 2 wardrobe changes and three scenes. The biggest move was the ending shot. By that time we’re 40 yards away from where we started so the red curtain, stage, piano, and audience all had to be moved in behind the dolly. It was mass chaos outside of the frame.
You can read more from Jonathan Combs on Planet 5D and watch the behind-the-scenes video below: