pricing

Nikon Prices May Increase Next Week Due to New Unilateral Pricing Policy

According to Nikon Rumors, Nikon has introduced a new Unilateral Pricing Policy on DSLR gear sold in the US that will take effect on October 16th. Saying that the policy is "designed to allow customers to make purchasing decisions based on service provided and not have to worry about hunting for a better price", Nikon plans to withhold sales to any store caught pricing equipment below "national prices" that the company will set for each product.

Did Sigma Make the SD1 to Serve as the Brand’s “Halo Product”?

Sigma generated a lot of buzz recently after announcing its SD1 DSLR with a $9,700 MSRP, and that's probably exactly what they were trying to do. As articles all over the Internet questioned why a 14.7MP Sigma DSLR would cost the same price as Pentax's 40MP medium-format DSLR, Sigma was quick to point out that the camera would actually be selling for a slightly more reasonable street price of $6,900.