Fujifilm Planning to Launch a Medium Format Digital Camera, Report Says

Fujifilm recently revealed that it has been researching and testing medium format sensors, but said at the time that it “is not planning to launch a medium format camera.”

But a new report is now contradicting that public statement: Fujifilm is reportedly planning to shake up the camera world by launching its own interchangeable-lens medium format digital camera.

Fuji Rumors writes that it got this information directly from a “top trusted Japanese source.” The source states that a digital medium format Fujifilm camera has already gotten the green light from company management, so it’s already in development.

“Yep, the medium format Fuji will come,” Fuji Rumors says. “And if priced somewhere between the Pentax 645D [$3,400] and the Pentax 645Z [$7,000] this camera could be a real winner for Fujifilm.”

In his recent interview with the British Journal of Photography, X-series senior product manager Takashi Ueno did say that Fujifilm is in prime position to make the leap to such a camera.

“We have a good history in the medium format market, and I think we would be successful again,” he said. “We have the technology to make a very modern and high quality camera, but right now we are only investigating.”