The Atlantic City Alliance, a non-profit group supported by casinos that attempts to get you to spend more at casinos, is in some hot water after they purchased and published a full-page ad that appeared in the Star-Ledger, WSJ and Philadelphia Inquirer.
Normally, it wouldn’t be a problem. But after some readers took a closer look, the issue was brought to life when it was noticed that the image in the ad was a rather blatant Photoshopping attempt.
In an effort to combat rough headlines that have been critical of the casino business and industry in the area, the ACA thought a full-page ad with a photograph showing how much fun could be had be might help their cause. However, upon closer inspection of the photograph present in the ad, it’s rather obvious that a number of individuals within the frame were cloned throughout to make the Lady Antebellum concert pictured seem more full than it actually was.
After being called out, Jeff Guaracino, the ACA’s chief strategy and communications officer, told the Press of Atlantic City, “It didn’t alter the message. A picture is worth a thousand words and the ridiculousness of the question is the picture shows what was here.”
He carried on in the statement, “If there were 500 people here and it made it look like more, then [debating it’s authenticity is] a valid question.“ Specifically, he says the point of the image was to show “three vantage points to make a statement. No additional altering was done.”
Take from it what you will. But whether it was truly a panorama gone wrong or sad attempt at a Photoshop job, the image has certainly been drawing attention in the worst of ways for both a group and industry already in trouble.