ONA products are best known for their fashion-savvy looks and impressive build quality, but their latest product takes it one step further by doing some good while looking good. It’s called the Sahel, and it’s the result of a partnership between ONE and charity: water that will net the charity ‘part’ of the proceeds.
Before diving into the product, itself, we must first take a look at charity: water. Founded in 2006, charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Having helped fund over 6,600 projects in over 20 countries since it started, charity:water hopes to eliminate diseases caused by the consumption of unsanitized drinking water.
As to why a photography accessory company would choose to partner with charity: water, ONA explained on the ‘Sahel’ product page:
At ONA, we believe that photos can tell powerful stories that help make a difference in the world. Charity: water, a nonprofit organization that brings clean, safe drinking water to the millions of people living without it, uses inspiring images to help tell the story of how clean water is transforming lives around the globe.
The strap itself is handcrafted, made from black leather and featuring a neckline that’s padded with soft neoprene. A set of chrome buckets provide a simple option to adjust the length of the strap, which is meant to be worn as a ‘crossbody’ strap with gear weighing up to six pounds.
As you can see in the detail photos, the strap also includes a unique canvas patch that encourages you to ‘Tell Stories’ through your images.
At $100, it’s a bit more than many might want to pay for a strap, but when you consider the craftsmanship and the fact that a worthwhile charity is benefiting from the product, it makes the Sahel a pretty tempting option.
(via The Phoblographer)