ONA Partners with Charity: Water on a Camera Strap that Looks Good While Doing Good


ONA products are best known for their fashion-savvy looks and impressive build quality, but their latest product takes it one step further by doing some good while looking good. It’s called the Sahel, and it’s the result of a partnership between ONE and charity: water that will net the charity ‘part’ of the proceeds.

Before diving into the product, itself, we must first take a look at charity: water. Founded in 2006, charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Having helped fund over 6,600 projects in over 20 countries since it started, charity:water hopes to eliminate diseases caused by the consumption of unsanitized drinking water.


As to why a photography accessory company would choose to partner with charity: water, ONA explained on the ‘Sahel’ product page:

At ONA, we believe that photos can tell powerful stories that help make a difference in the world. Charity: water, a nonprofit organization that brings clean, safe drinking water to the millions of people living without it, uses inspiring images to help tell the story of how clean water is transforming lives around the globe.


The strap itself is handcrafted, made from black leather and featuring a neckline that’s padded with soft neoprene. A set of chrome buckets provide a simple option to adjust the length of the strap, which is meant to be worn as a ‘crossbody’ strap with gear weighing up to six pounds.

As you can see in the detail photos, the strap also includes a unique canvas patch that encourages you to ‘Tell Stories’ through your images.

At $100, it’s a bit more than many might want to pay for a strap, but when you consider the craftsmanship and the fact that a worthwhile charity is benefiting from the product, it makes the Sahel a pretty tempting option.

To pick one up for yourself or if you’d like to learn more about this partnership, head over to the charity: water’s store or ONA’s website.

(via The Phoblographer)

  • docholliday666

    It has less probability of dropping your camera like a comparably priced CrapRapid.

  • Paul-Simon

    It appears you’ve lost your cameras eyepiece.

  • Paul-Simon

    How does a BlackRapid harness or strap have any probability of dropping your camera? Do you think the strap will suddenly tear or the metal will just suddenly snap?
    That just doesn’t happen.

    That said, I got mine for free. If i were to actually spend money on a strap, I’d buy the cheapest possible one from Ebay. Would hold for years without any trouble.

  • Kelly Padgett

    Thats one very ugly camera strap

  • docholliday666

    Had one come apart at the threads on a production shoot. And, my backup shooter’s unscrewed while he was walking holding a lightstand, dropping his camera on a sidewalk.

    That said, I actually use the tripod, often, so the strap isn’t practical at all. I prefer the OpTech sling kit (all 1-Series EOS bodies), from the top right strap lug to the bottom strap lug. Sturdy, cheap, and I can leave the RRS L-bracket on the bodies at all times. Plus, two snaps and the strap is off in case of high wind.

  • docholliday666

    It is ONA…style varies from plain to plain ugly. And, overpriced as hell. Designed more for the “photograpers” who’d rather look good than shoot good.

  • KelliAFranklin

    Start working at home with Google! It’s by-far the best job I’ve had. Last Wednesday I got a brand new BMW since getting a check for $6474 this – 4 weeks past. I began this 8-months ago and immediately was bringing home at least $77 per hour. I work through this link, go to tech tab for work detail

    ✒✒✒✒✒✒ JOBS7000.CO­­­M


  • David Vaughn

    I like it. :(