I hope you don’t mind enjoying a bit of eye candy on your Tuesday evening, because that’s what you’re going to get with this video. At the direction of creative agency, Proximity BBDO Paris, coffee brand Carte Noire has a beautiful new video advert out that will tease your senses to no end.
While there are no details on what gear was used in the shooting of this advert, it’s safe to say it’s one of the most well directed adverts you’re going to see. From the cinematography to the sound design, everything is spot on, drawing you into the process of creating these delicious looking treats.
Reddit user ragingduck summed it up quite nicely:
Tight shots to enhance detail… check
Soft-focus foreground and/or background… check
Good lighting… check
Highly produced shots with no “mess”… check
Sound effects to enhance texture… check
Black and white backgrounds to bring out color of food subjects… check
These SHOULD be basic knowledge when shooting food or anything that want’s to catch the viewer’s attention to detail. They just cost time, money, will, and effort to capture on film. Good stuff.
Close the door, turn up the volume, and hope your boss doesn’t walk in while you have a moment with some French delectables you’ll likely never get your hands on.