Leica Works with Playboy & Hello Kitty for Its Latest Limited Edition Shooter


In the latest bit of news that would show up on our version of ‘REALLY!? with Seth and Amy’ if we made such a thing, Leica has teamed up with none other than adult entertainment giant Playboy and kid-friendly icon Hello Kitty for its most recent ultra-limited edition Leica C camera.

To be fair, this isn’t Leica’s doing primarily. This odd trio was brought together by French clothing store Colette to create an item for the store’s Hello Kitty x Playboy collection (Warning: Loud music… pause button at the bottom left of the page). But the camera is definitely the headliner here… the nicest item in a collection that includes everything from cell phone cases to dice.

Only ten of these special Leica C variants will be created, each featuring an image of Hello Kitty on the front, wearing Playboy bunny ears and holding a camera. Here’s a closer look at this special edition Panasonic LF1 Leica C:






Given that only 10 of these are to be made, you’d think they’d be grossly overpriced, but it’s actually not bad. The regular Leica C goes for $700, and this one is listed on the Colette site for only $1,265 so… you know… they’re practically giving it away.

To find out more about the camera or if you want to see about getting one for yourself, head over to the Colette website by clicking here.

(via iO9 via Imaging Resource)

  • Jake

    I’m trying so hard to find the words to express how I feel about this should-be farce, but I’m just coming up short. The best I can muster is “Hhwwuuuhhhhh????”

  • Jake Brown

    I just don’t understand what Leica and Hasselblad are doing… It’s kind of a joke.

  • Chris B.

    the whole “special edition” concept just got really stupid.

  • Adam Cross

    I love it when people have a genuine problem with this kind of stuff, like, really? this? this is what gets under your skin?

  • Alan Klughammer

    so can I silkscreen a silly logo on the front of my camera and charge extra?

  • Former Leica photographer

    The final straw has been thrown. I’m now completely ashamed of this company. They have taken the greatest image making tool in history and turned it into a complete joke. It won’t be long until they paint it red and white, put some ears on it and sell it in the Disney gift shop.

  • Azety


  • SeoulFood

    Playboy and Hello Kitty! Teach them little girls the right path Leica! “See that nice man with the expensive camera? He wants to take pictures of you. He says you have talent!”

  • tttulio

    Is this what Leica and Hasselblad have become>?
    Luckily we have Fuji now to make products that are awesome and beautiful.

  • Renato Murakami

    So many things…
    What is Leica doing with this cheapcam strategy? Why would they even consider it?
    And then what’s the difference there? A sticker-like paint job that’s worth almost doubling the price ($565)? -dafuq
    Why would they associate with a clothing line, and what has it to do with cameras?
    What the heck is with combining a porn magazine name with a kids character/brand in essence?
    Someone at Leica must be going crazy to allow something like that to happen…

  • Mike

    Hello Titty!

  • David Vaughn

    Pointing out how ridiculous something is doesn’t classify as someone saying this is a real issue that needs to be addressed in my book.

    Someone might express how ridiculous they think Miley Cyrus is, but I’m not going to get in their face like “OMG but what about all the poor people? Why don’t you care about things that MATTER?”

    Like, calm down with ya self-righteousness.

  • Burnin Biomass

    I’m assuming that Leica didn’t come up with this themselves. Someone asked them to make a special edition (and I assume the company is buying them all for their stock).

    They make a little more money, and get some advertizing out of it.

    They made branded cameras for Redbull, G-Star RAW, Nieman Marcus and others, so I’m not seeing a problem.

  • Matt

    LOL, I was going where is the camera with the boobs on it?

  • Mike

    I hear this camera will make its long-awaited debut on the next season of “To catch a Predator”.

  • Chester A. Arthur

    In other words: a $300 Panasonic LF1 reskinned and sold for 400%+ the price.

  • eddy machetty

    A big ass WTF!??

  • Nathan Gilmer

    oh brother….

  • Adam Cross

    it’s not really about having more important things to be concerned about ,it’s just, why bother with this crap at all? why waste your time? for gods sake just go and make a cup of tea.

  • Eugene Chok

    right into the wtf column of cross promotion

  • Brad Trent

    I think it would be soooooooo much better if they wrapped it in a super-strong, fancy-assed, white paper skin! Oh…never mind……they already tried that, too.

  • Mike

    That’s will be a special edition grip, soon.

    Will cost as much as a real boob job.

  • Spencer

    Despite this being a terrible idea overall, why is 20% of the overlay devoted to the copyright?

  • kshitij

    Concentrate more on making your cameras more affordable and modern you dunciads! not on such idiocy! you put a bloody stick on the camera and call it limited edition!

  • Kynikos

    Hello, Pussy.

  • markz

    I’m more worried about the Playboy/Hello Kitty tag team than any Leica association but I guess “Cool Japan” Kawaii culture has more than crossed in to the adult world and playboy, compared to the likes of Hustler and all the online pron sites, is actually quite gentrified these days….
    still not a cross promotion I honestly would have seen Sanrio doing (hell they sued a adult sex “toy” maker for using Hello Kitty’s likeness and refused to license it for that purpose).

  • James

    Lol, i would take that any day over this.

  • JustOneArtist

    Kill the cat……