Pinterest Strikes a Deal with Getty Images, Will Pay for Metadata


When it comes to images, Pinterest is a bit of a copyright nightmare. It’s not unusual for people to pin photos without any information or attribution, which inevitably leads to others using or sharing the photo without permission.

Still, you have to give the company credit, it’s trying to “wake up” so to speak. In addition to a deal struck up with Flickr last year, Pinterest has just announced a new arrangement with GettyImages, in which Pinterest will pay Getty so that images from the service might be given proper MetaData.

What makes this particular deal a big… well… deal is that this marks the first time Pinterest has agreed to pay for this sort of thing. In the past, the currency was traffic, and seeing as (according to Shareaholic) Pinterest is the second-biggest referrer of traffic on the Internet after Facebook, most were willing to oblige.


The thing is, plain old traffic doesn’t entice Getty the way it does Flickr, and so some of the $225 Million Pinterest raised this month will be going to Getty as a fee for MetaData so that the service can “make pins more useful.”

According to Getty, the system will work by using two different pieces of tech:

Getty Images will use our PicScout image recognition technology to identify exclusive Getty Images content on Pinterest. Then, we’ll use our API, Connect, to provide relevant metadata to Pinterest — including Getty Images photo credits, where and when the image was shot and more. We’ll get a photo credit for our images on Pinterest’s site and a link back. Pinterest users get more context and have more fun.

Additionally, the company also claims that it intends to share the fee Pinterest is paying with its contributors, hopefully putting an end to at least one potential copyright infringement problem.

To learn more about the deal and what it means for both sides, check out the official announcements on both the Pinterest and Getty Images blogs by clicking on the corresponding links.

(via TechCrunch)

  • df

    great getty is making more money with my images…. i really hope i will see some revenue too.

  • Alec Kinnear

    Getty are scum of the world. They buy creative commons portfolios and then send extortionist letters to people using what are legitimate creative commons licensed images (CC does not allow for taking back of rights for already published posts).

    A pity Pinterest is throwing Getty a lifeline. Far better would be just to ban any images Getty can prove belong to them.

    Make Getty irrelevant forever.

  • Catherine

    Getty images IS THE WORST. Everyone should avoid them like the plague and maybe, with any luck, they’ll go away forever.

  • Renato Murakami

    That’s not waking up. That’s one corporation making threats to another ’till one makes some compromise or deal not to be sued into oblivion.
    Waking up would be Pinterest doing something for the people who actually gets hurt by this, like photographers not backed (and arguably exploited) by a service like Getty.

  • Genkakuzai

    Yeah it’d be great if I’d get some cash for the tons of my photos I’ve found on pinterest through reverse image search. But that’s not going to happen anytime soon.

  • Genkakuzai

    Hear ye, hear ye.

  • ddadad

    well im on istock …. belongs to getty.
    show me a better way to make money from microstock and i will chancel my contract.
    im also on shuttertstock, dreamstime, fotolia and panthermedia.

  • vötzelchen

    if you don´t want your images be used.. don´t post it on idiotic social media websites who change their service terms every 4 month.
    and i don´t speak about getty images, shutterstock or fotolia.
    i speak about flickr, facebook and co.
    create your own website and find a good copyright lawyer.

  • 43432432

    tons of your photos..yeah sure….

  • Guest

    Not even gonna bother with you son. Go get lost in a forest.

  • rt45345

    yeah you mother should have thrown you in the bin after birth.. but i guess your father got lost after he saw you. LOL

  • 553453

    what do you mean moron?

  • Guest

    Adorable, really. Die in a fire. “LOL”

  • kldajkkdjwir23

    well get a haircut….. ugly fuk

  • Guest

    Get a face transplant and an education fucktard.

  • 534534

    education.. and that from a wannabe photographer… a high school dropout… from the public USA school system i guess. ROTFL.
    you are so retarded you don´t even notice it… LOL

  • Guest

    Ya I’m obviously ‘Murican. Go hang out with your sister wife. “LOL”, “ROTFL”.

  • 53453454

    well you idiot write under you real name.. how can anyone be more retarded? you are really a brainless piece of junk LOL

  • lomokev

    Nice thought but unfortunately that’s just not gonna happen.

  • Phase19

    It does say… “the company also claims that it intends to share the fee Pinterest is paying with its contributors,”

  • Tabula Rasa

    Well none paid me per 1 photo 800£ like Getty, so i am happy with them. If others dont want them when why should they work with them? i think everyone make they choice he wish to share they work or keep it to himself of being scared what someone can stole it:)