I feel stupid. I admit I’m not the sharpest tool in the shed. I have to use my index finger when figuring out clockwise vs. counter-clockwise; it wasn’t until recently I found out that capers are the buds of a flower and not teeny tiny olives; and I made it all the way to my sophomore year in high school before discovering the name of the book is “Catcher in the Rye” and not “Catch HER in the Rye.”
But still, I thought I pretty much had this photography thing figured out. I’ve been working really hard in my business for many, many years. During the holiday busy season, I would go days without a shower, living in my pajamas, throwing Cheetos at my kids for dinner from my desk as I worked feverishly to meet deadlines and deliver clients orders. I educated myself; I pushed myself; I ended my day not when I was tired, but when I was done. I did it all to grow my business.
And now, I’m embarrassed.
I had no idea that I was doing it all wrong. I mean, ALL wrong, for I didn’t know until yesterday that I could join “moms all over the world who are making Full Time Incomes in their Spare Time” with this complete “Biz in a Box”: StartaPhotographyBusinessToday.com.
Now, I’ve put years into this industry. Close to 30, to be exact, but now…now I just feel stupid. Because with this innovative new system that requires absolutely:
NO prior photography or photo editing experience
NO expensive equipment and…
NO marketing knowledge
YOU can have a successful photography career.
I know what you’re thinking — this is too good to be true. I felt the same way at first, but remember, the naysayers said the same about weight loss pills and that cream that takes 20 years off your appearance.
Intrigued? I knew you would be. Let me explain a little about how it works.
First of all, you need a camera. The website says that while a digital SLR would be ideal, all you really need is a basic compact digital camera. Don’t have that? Turn that frown upside down! The website goes on to say that even a decent camera phone can work! (This had me sold immediately!)
Next, buy the marketing kit and templates and get your first clients, snap a few pictures, do some simple editing, or let their team of Photoshop artists do it for you, and BOOM! You’ve got fantasy portraits that rival any amusement park green screen photo-op!
The best part? You “only work when and IF you want to;” you can roll out of bed and enjoy time with your family, knowing you are providing the absolute best for your children. And you can expect to make, “typically…in the ball park of roughly $500 per hour of photography.” After all, the site points out, it doesn’t take very long to “snap a few good photos and do the editing.”
Now, before you start planning which vacation home to purchase or which new car to buy with your new lucrative business, remember: this is not going to happen completely on its own. As the site says, “this isn’t one of those shady “biz opps” floating around the internet promising thousands of dollars for little or no work.” You are going to need to want it. You will need to put in a little bit of time to go over the materials and practice a few hours a week for about a month.
Hey, this is no free ride, people.
So, there it is: a photography biz in a box. No more long hours shooting; no more editing at a computer until my eyes cross and no more heaving around a heavy camera. Yeah, I’m embarrassed that I spent all that time working on my photography business but I will be gentle with myself.
After all, sometimes it hurts to grow.
(Note: The program is marketed toward moms, but I’m sure it works for dads, too. Just use your wife’s name when you sign up.)
Update: The website has been updated with the following message:
ATTENTION: Seems this site is ticking off a lot of professional photographers at: http://petapixel.com/2013/06/14/a-photography-biz-in-a-box/#more-114384 Funny how they all complain that you can’t make money in photography without years of hard work. Well it’s their choice to struggle and they take great pride in bashing marketers like me. I’m not a real photographer… I’m just happen to earn a darn good income marketing snapshots like you see on this site! We must be doing something right to be upsetting the so call pros!