PetaPixel

Adobe Pranks Pedestrians at a Bus Stop with Real-Time Photoshopping

Adobe recently came up with a clever and funny way of promoting its Adobe Creative Day event that’ll be held next week. The company visited a bus stop in Sweden and pranked people by Photoshopping them in real time into a digital movie poster advertisement displayed next to the bench. The whole thing was documented with hidden cameras and shared in the video above.

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The marketing stunt involved a mobile Photoshop command center — a white van parked nearby — and master Photoshop magician Erik Johansson, whose amazing photo-manipulations we shared last year.

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commandcenter

When pedestrians arrived at the bus stop, a photographer would snap a photograph of them secretly through the driver’s side window of the van. The photo is then loaded up into Photoshop and edited by Johansson.

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The entire editing process is displayed on a large LCD screen on one side of the bus stop. The pedestrians react with surprise when they notice themselves on the screen, but the humorous editing and resulting photographs quickly put a smile on their faces.

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You can follow along with this funny campaign through social media using the hashtag #creativedays.

(via Gizmodo)


 
  • Henri

    After Photoshopped, the middle aged man looks like Mike Jeffries, the CEO of Abercrombie and Fitch.

  • http://www.intensitystudios.com/ Antonio Carrasco

    Adobe’s best prank was when they told us we would have to pay a monthly fee to use their software for THE REST OF OUR LIVES

  • Pat

    But the video is shoot at a Swedish busstop in Stockholm area not in Finland eventhoug the event will be held in Finland.

  • http://www.petapixel.com Michael Zhang

    Thanks for pointing that out!

  • vinterchaos

    Can probably thank the thousands of software pirates over many years for that one :P

  • KewlDewd

    This is funny! But what’s with “master Photoshop magician Erik Johansson’s” cheesy liquify crap? He should have just put all of them on fake action or comedy movie posters minus the horrible distortion. That was funny when the liquify tool first came out.

  • KewlDewd

    Unless Adobe is incredibly naive, they know this will do little to nothing to stop piracy. This is purely a means to increase revenue.

  • Alejandro

    Funny post!

    What im curious about is why the bus took more than a few minutes to appear.

  • zeptom

    Most buses comes around 3-4 times per hour.

  • http://www.stefannilsson.com/ Stefan Nilsson

    Unfortunately his talent wasn’t shown in this video but visit his website and you’ll see some great work. I really like the details in his “End of Line”.

  • Gregor_Albrecht

    Adobe (intentionally?) kept it insanely easy to pirate their software for years! Think about it. A broke student pirates it, gets used to it eventually and as soon as he has enough income he buys an official version.

  • http://gorangrooves.com/session-drummer-tracks/drum-tracks-session-drummer.html Session Drummer Goran

    That’s great! What an awesome way to promote Adobe.

  • Angus

    lol.. you make it sound like that people only buy creative suite once in their life… do the math, you will be ahead and you’ll have money in your pocket while your at it.. how’s that creative suite 1.0 working out for you ??

  • Angus

    i’m prepared to bet it is going to make piracy a hell of a lot harder..

  • KewlDewd

    How do you figure? Are app crackers going to suddenly stop cracking apps? If I were a betting man I would take your bet in a heartbeat.

  • UtMadman

    It’s all about (consistently fresh) revenue. Microsoft has been trying to do this for years, with little success. Now they do have a monthly pay option for MS Office, which costs 2×4 times as much as Adobe’s plan, and buys you software worth thousands LESS than Adobe’s software. IMHO, Adobe’s plan is fantastic for anyone using 2 or more products and wants to always have the latest version (or should I say, MUST always have the latest version) on their machine. It’s a new world out there folks…ask anyone who’s ever wasted money buying additional add-ons, credits, etc, for a smart phone app.

  • Christopher Stivala

    OK, I hate to do this but I have a question. Don’t they need some sort of release to use these as advertising?

  • http://www.intensitystudios.com/ Antonio Carrasco

    Ummmm I’d be willing to bet that somewhere around 90% of Adobe’s current legal/paid users learned on a cracked version of Photoshop when they were first starting.

    Also a lot of schools are already declaring that they aren’t going to buy into this subscription plan. Photoshop is the de-facto standard in part because it is part of many schools’ core-curriculum.

    Adobe is biting the hand that feeds.

  • generationpolitics

    hahahaha harder for who? Adobe to generate revenue?because no one will upgrade

    If it wasn’t for pirates no one would have used their software which in turn means it would never have become the business standards. Why do you think Autodesk doesn’t stop it

  • Angus

    +1

  • James

    Yeah i thought the same, that one shot of the older man would have been gold for some kind of action movie poster…. the real time display was kind meh in my opinion as well, i think it would have been better if they did a rough photoshop as fast as they could, dogging and burning you know make them look good, like a real movie poster, then displayed it with an annoying flicker until the person notices it.

  • James

    Bingo, I guess it sucks for those of us that bought CS5 or 6, and then decided that was all we needed for the rest of our lives, oh wait, we can still use that forever… which means the only people complaining are those that upgrade regularly?

  • James

    You would think more would have a problem with it, but we welcomed the change, so much cheaper than buying new bulk licenses every year.