Yahoo Sets Out to Spread the Word About the New Flickr With a TV Commercial

Yahoo’s recent Flickr redesign has been met with mixed reviews. After the release, a large number of users took to the Flickr Help forum and tore into everything from the look and feel to the team responsible.

General opinion at Yahoo, however, is that this is a just a small subset (albeit a very vocal one) of users, and the company is displaying its commitment to the new Flickr with the first ever (to our knowledge) Flickr TV commercial.


If this seems strange given the negative response many photographers had to the redesign, keep in mind that Flickr’s own metrics seem to be very positive. According to Thomas Hawk, the site’s uploads are up 71-percent, and Flickr’s own Thea Lampkin writes:

So far the metrics have been overwhelmingly positive, and we’re very happy with how Flickr members everywhere are interacting with the new site. Sets in particular are getting more traffic than ever before.


The commercial itself is a cute creation that takes advantage of the Pug fever that many dog-lovers have experienced, while sharing important details about and visuals from the Flickr redesign. The commercial touts Flickr’s new terabyte of free space, high-res uploads, and eye-catching new layout.

But, for many, the commercial’s existence is more important than the content. Some see it as Yahoo’s way of saying that the new Flickr is here to stay, while spreading the conviction that Marris Mayer has, indeed, made Flickr awesome again — just like the internet asked her to. The new Flickr, according to the commercial, is “Biggr. Spectaculr. Wherevr.”

(via Thomas Hawk)

  • Courtney Navey

    They left out the part about everyone being a pro photographer and ruined that Bright Eyes song for me…sigh.

  • CrackerJacker

    The use of that many pugs has earned them my forgiveness. I am moving every photo I own to Flickr.

  • Mark the Lark

    The author of this article is reading different published opinions than I am. When this announcement was made I immediately set up an “alert” for flickr on google. I would say that 90% of the articles were supportive of the “new flickr.” Sure there were problems as with any totally new package but flickr has or is fixing those problems.

    And, the digital guru of all gurus, David Pogue of The New York Times, gave the “new flickr” a positive review.

  • Mike

    Yep, goodbye my Pro account.

  • Johnny Blood

    Since when did Thomas Hawk become such a Flickr fanboy? Wasn’t he part of a failed start-up and competitor back when Yahoo! bought Flickr in the first place? Anyone who thinks Flickr is “awesome again” isn’t paying attention. All you need to do is compare it to 500px and see that the new UI is horrible. Flickr hopes to become the new Instagram. Serious photographers can go elsewhere.

  • Benr

    Biggr. Spectaculr. Wherevr…. Whatevr.

  • Archie

    Well, the TV ad confirms it: Flickr is set on being Instagram.

    Not surprising, then, that the serious photographers complained in their thousands, were ignored by Yahoo, and left. Yahoo only wants millions of punters so it can sell their eyeballs to advertisers. And the punters should be ‘teens-and-twenties’, the perfect demographic for advertisers: loads of spare cash and no committments for it.

    Professional photographers? What use are they to Yahoo?

  • worker88

    Most of the complaining about the recent Flickr upgrades were not by professionals. Every time I took a look at a pissed off users uploads, it was usually cat or feet pictures.

  • Richard

    One thing they’ve changed already is the black background everywhere; it’s now white. If we could control the spacing of images in the grid that would be another nice fix. They do seem to be listening.

  • joe

    Will the TV ad give the link to the Flickr Help forum with 30,000+ complaints?

    (Maybe then some magazine/newspaper technology editors will finally decide to do a real story on it, instead of all the PR puff we have been getting; as Mark the Lark points out, almost every tech journalist including David Pogue at the New York Times has been drooling over new Flickr. That shows the Emperor has no clothes)

    I loved Flickr and paid for it for years. How can they nix their customers? Has anybody talked to a lawyer?

  • Tami K

    If I had wanted Pinterest I would have gotten it. Instead I now have the Flickr account I have always paid for, but in a format that is annoying and cumbersome.
    Honestly, some of us can still read and don’t need a huge wall of pictures like that. What Flickr should have done was stay unique instead of trying to be like everyone else.Sad.

    I won;t renew my pro account

  • Jay Black

    I’ve been a pro account holder since 2007 and I cannot stand the new Flickr. I have purchased a subscription to a site called ipernity and will be moving my work over there shortly.