Mount July DSLR Lens Filters Will Be Like Instagram Filters for Your Camera


What would it look like if the retro filters found in smartphone camera apps were turned into a real filter you could slap onto the front of your lens? A couple of Stanford product design students think they have an answer.

Olivia Vagelos and Martin Bush have started a new camera filter brand called Mount July, which features the world’s first multi-color, radially graduated filters.

Mount July filters will be the world's first multi-color, radially graduated filters

Mount July filters will be the world’s first multi-color, radially graduated filters

Unlike traditional filters, which feature single colors and linear gradients, Mount July filters boast uniquely designed colorful patterns that can add both subtle and vibrant colors to your photos. What’s more, you can even stack the filters and rotate them for even more color options.


The filters are built for universal use, and will be suitable for both digital and film photographers. They can even be used by filmmakers want to add a touch of color to their footage without having to work with the data in a video editing program.

Spec-wise, the filters will be created using high-quality multi-coated optical glass that doesn’t sacrifice image quality for novelty. The ring of the filter is made of lightweight and durable aluminum, and will be compatible with all 58mm camera lenses (or 52mm lenses when using an included adapter).

Here are some sample photographs showing some examples of looks you can achieve using Mount July filters:





Vagelos and Bush are planning to launch the filters on Kickstarter at the end of this month, raising money through the platform in order to cover manufacturing costs. Once the filters begin hitting store shelves, they’ll cost less than $30 apiece.

You’ll likely be hearing much more about these filters within the next couple of weeks, but until then you can follow along with the project through Facebook, Instagram, Twitter, and Tumblr.

  • Samuel

    I thought the general idea was to capture as much perfect data as possible then ruin it later. At least that way you can revert to the original when the “LETS MAKE IT LOOK BROKEN” fad has died out

  • Shaina Gibson

    He’s implying you wont get the effect removed on photos you’ve taken…

    Aka take a photo, it’s got that filter on that photo forever, no going back.

  • Igor Ken

    I know.What I meant was: you can experiment with it sometimes and you don’t have to shoot EVERYTHING with that filter on your lens (hence the sarcastic use of the word “glue”). You obviously don’t edit all your pictures the same way either. With this I mean that playing with this a couple of times and using it maybe for a couple of pictures on a paid job, and you have recovered the price! (30$ is the price of 1,5 meal here, so it’s not really a big deal and you get something cool to play with or maybe give it to someone as a gift)