retrofilter

What would it look like if the retro filters found in smartphone camera apps were turned into a real filter you could slap onto the front of your lens? A couple of Stanford product design students think they have an answer.

Olivia Vagelos and Martin Bush have started a new camera filter brand called Mount July, which features the world's first multi-color, radially graduated filters.

100 million users are uploading 40 million photographs on a daily basis to Instagram. Of these images, 43% of them dont have any retro filters applied to them. That leaves 22.8 million filtered photos hitting the social network every 24 hours.

Marketing firm Marketo recently poked around with some of Instagram's statistics, and then decided to assign personality profiles to some of the service's most popular filters. It's like Instagram meets Chinese Zodiac.