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Kodak Licensing Agreement Means We Haven’t Seen the Last of Kodak Cameras

kodakjk_mini
We’ve known for a while that Kodak is jumping out of the digital camera game, focusing its attention on printing and, thus, ending an era. But, as it turns out, we haven’t seen the last of the Kodak digital camera — it just won’t be made by Kodak anymore.

In a recent business move, Kodak has decided to license the rights to make Kodak-branded cameras away to JK Imaging. The resulting cameras (among other portable electronics) will sport the Kodak name, even though they won’t be made by the company itself.

JK Imaging CEO Joe Atick seems excited about the deal:

Our decision to license the globally-recognized Kodak brand from Eastman Kodak Company was a natural fit. With more than a century of imaging firsts, there is great significance and value in the Kodak name. We intend to continue this legacy and bring to market the next generation of ‘must have’ portable, personal electronics that enhance the lives of consumers worldwide.

The deal does come off a bit sad, as does most news regarding Kodak these days, but it’s nice to know your kids won’t look at you weird in a few years time when you talk fondly of Kodak cameras… or Kodak… or cameras. According to the press release, we should start seeing the first of JK Imaging’s Kodak products in the second quarter of 2013.

(via Engadget)


 
 
  • http://twitter.com/NMatosPDX Nate Matos

    This was a smart decision on Kodaks part. I mean just look at how well it turned out for Polaroid!

  • http://www.facebook.com/duke.shin1 Duke Shin

    KODAK
    WAT R U DOIN
    KODAK
    STAAHP!!!

  • http://twitter.com/Grasbysaurus Kieran Grasby

    JK, frequently used as an abbreviation for ‘joke’. I know Kodak digital compacts weren’t exactly hot stuff anyways, but “Joke Imaging”? Come on

  • mrbeard

    I saw a cheap looking polaroid branded television digital free view box in a store recently, I nearly cried

  • googleisyourfriend!

    The first time ever Kodak hasnt made it’s own cameras? Shows you how little research went into this article…

  • DLCade

    Thanks for pointing that out, and sorry for the lapse. The offending sentence has been fixed :)

  • alouisis

    Great, they will make a few pennies – that is no way to profitability.