PetaPixel

Colorful Explosions That Show How Viral Photos Spread on Facebook

Want to see what it looks like for a photo to go viral on Facebook? Check out these visualizations by San Francisco-based studio Stamen Design, which took three of the most shared images on the social networking service — Marvin the Martian (visualized above), Famous Failures, and Ab Fab London, all shared by George Takei — and created a visualization using the data from the hundreds of thousands of shares.

Colorful Explosions That Show How Viral Photos Spread on Facebook visual

Stamen Design writes,

Each visualization is made up of a series of branches starting from a single person. As the branch grows, re-shares split off on their own arcs, sometimes spawning a new generation of re-shares, sometimes exploding in a short-lived burst of activity. The two different colors show gender, and each successive generation becomes more and more white as time goes by.

The data used for these visualizations spans a three-month period from July to September and is composed of shares originating from news feed.

Here’s the visualization for “Famous Failures”:

…and the one for “Ab Fab London”:

Photo-sharing Explosions [Facebook Stories via The Guardian]


 
 
  • vsup

    please check your links…I think you have the embedded videos of “AbFab London 2012″ and “Famous Failures” mixed up.

  • http://www.petapixel.com Michael Zhang

    You’re right. Thanks for catching that!

  • http://www.facebook.com/tracy.nanthavongsa Tracy Nanthavongsa

    It just looks like a screensaver.

  • http://thekirtan.com Kirtan Patel

    The 3 most shared photos on Facebook all started from one guy? That’s pretty impressive. Give that intern a raise.

  • LightbulbIT

    “Mr. Sulu” isn’t an intern…