Only the Human Eye Focuses Faster

Check out this blast from the past: it’s a 1986 commercial for the Minolta Maxxum 7000.

The Minolta 7000 was the first successful auto focus SLR using a motor integrated in the camera body. It was released in 1985 together with 11 lenses, 2 flashguns and a complete lineup of accessories. The 7000 featured one AF-sensor, shutter speeds of 1/2000 to 30 seconds, flashsync speed of 1/100s, exposure compensation of +-4EV in 0.5 exposure steps, center-weighted lightmetering and two frames per second film advance. [#]

The AF system was marketed as Maxxum in North America and Alpha (α) in Asia. When Sony acquired Konica Minolta in 2006, it kept the Alpha brand name for its new DSLR system, which used the old Minolta lens mount. Hence, Sony Alpha DSLRs.

  •!/thelonelylights Adam Cross

    The old Minolta ads are so good haha, still love using my X-700 and X-500 bodies when I have the time to work with film =)

  • Scott Hutchison

    I still use those lenses from the ad on my Alphas. The 70-210 f4 “beercan” is still very good.

  • arttyIV

    Whoa. I was just using a Minolta Maxxum 7000 a few weeks ago. Didn’t realize it was THAT old. That commercial came from the year I was born…

  • Mansgame

    They made pretty damn good cameras. I’m happy with Nikon now days though.

  • Barnaby Nerberka

    Looks a bit like the V1 ad

  • Ren Bostelaar

    I originally came here to smugly point out that the cameras were actually marketed under the name ‘Dynax’ in Asia, but apparently I’m wrong – there were plenty of Maxxum cameras marketed as Alpha cameras long before Sony came into the picture. I never knew that.

  • Scott M

    Funny to think most of the people in this ad are probably in nursing homes now.

  • David Rychart

    Holy crap I remember this ad! I was only 7 or 8 at the time but I remember the cool futuristic setting.