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Getty To Capture Olympics With Helicams Timelapse, 360-Degree Cameras and More

You may or may not know this, but Getty Images is actually the official photo agency of the 2012 London Olympics, and they plan on making this one of the most innovatively captured events in the history of photography. To do this they’ve enlisted as many new technologies as they can get their hands on: be it 3D, time lapse, 360-degree, or even helicam aerial photography/video, Getty intends on giving the people at home as immersive an experience of the Summer Olympic Games as possible.

Check out the video above for more info on both the how and the why behind Getty’s plans, plus a cool peek at the kinds of helicam shots we can expect to see in about a month and a half’s time.

(via Popular Photography)